Current:Home > ScamsSkins Game to make return to Thanksgiving week with a modern look -InvestAI
Skins Game to make return to Thanksgiving week with a modern look
View
Date:2025-04-25 22:29:14
A modern version of The Skins Game is returning to Thanksgiving week.
Pro Shop, the new golf media company led by “Full Swing” executive producer Chad Mumm, on Thursday announced a deal with the PGA Tour that brings back The Skins Game for the first time since 2008.
It will be held on Black Friday after Thanksgiving in 2025, an example of more collaboration with the PGA Tour to showcase its best players away from the traditional presentation of golf.
Still to be determined are the meat of the details — who’s playing, for how much, and where.
“The Skins Game embodies everything we strive for at Pro Shop — celebrating the rich traditions of golf while creating premium experiences that resonate with today’s modern audience,” Mumm said.
Mumm joined with Mark Olsen of Vox Media, Joe Purzycki of Puck and David Miller from the PGA Tour to launch Pro Shop, a media, commerce and entertainment company geared toward creating golf content that appeals to a younger audience.
Mumm is best known recently for his work with the Netflix docuseries “Full Swing,” now approaching its third season.
Pro Shop raised nearly $20 million this summer from Powerhouse Capital, the PGA Tour and EP Golf Ventures, among others. It also acquired Skratch, a digital and social media network the PGA Tour created about a decade ago to appeal to a younger audience.
The Skins Game was the cornerstone of what once was known as the “silly season” in golf. It began in 1983 with Jack Nicklaus, Arnold Palmer, Tom Watson and Gary Player (Vin Scully was the announcer) and held over Thanksgiving weekend in the California desert.
A “skin” went to the player who won a hole, and each hole was worth money that increased toward the end of the match. Fred Couples became the face of The Skins Game from winning nearly $4.5 million in 11 appearances. He also had the personality that fit the casual contest.
But interest began to wane, even with Tiger Woods making occasional appearances.
The last Skins Game was in 2008. It lost its title sponsor and the 2009 event was canceled. By then, the PGA Tour had gone to a wraparound season with official tournaments being held right up until Thanksgiving.
Pro Shop is partnering with Propagate Content to develop and produce the new Skins Game.
“Reimagining an iconic event like The Skins Game in a retro-modern way that engages today’s sports fans is exactly why the PGA Tour has partnered with Pro Shop,” said Chris Wandell, the senior vice president of media for the PGA Tour. “We look forward to seeing how the newest iteration of the Skins Game unfolds as Pro Shop and Propagate identify cast, format and creative approach.”
___
AP golf: https://apnews.com/hub/golf
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
veryGood! (42)
Related
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- Facing Grid Constraints, China Puts a Chill on New Wind Energy Projects
- It's time to have the 'Fat Talk' with our kids — and ourselves
- Senate 2020: In Alabama, Two Very Different Views on Climate Change Give Voters a Clear Choice
- Mets have visions of grandeur, and a dynasty, with Juan Soto as major catalyst
- How Canadian wildfires are worsening U.S. air quality and what you can do to cope
- Roll Call: Here's What Bama Rush's Sorority Pledges Are Up to Now
- How a secret Delaware garden suddenly reemerged during the pandemic
- Moving abroad can be expensive: These 5 countries will 'pay' you to move there
- Senate 2020: In Maine, Collins’ Loyalty to Trump Has Dissolved Climate Activists’ Support
Ranking
- Where will Elmo go? HBO moves away from 'Sesame Street'
- With few MDs practicing in rural areas, a different type of doctor is filling the gap
- In Wildfire’s Wake, Another Threat: Drinking Water Contamination
- Financial Industry Faces Daunting Transformation for Climate Deal to Succeed
- DoorDash steps up driver ID checks after traffic safety complaints
- Keeping Up With the Love Lives of The Kardashian-Jenner Family
- Purple is the new red: How alert maps show when we are royally ... hued
- Kris Jenner Says Scott Disick Will Always Be a Special Part of Kardashian Family in Birthday Tribute
Recommendation
Finally, good retirement news! Southwest pilots' plan is a bright spot, experts say
Linda Evangelista Says She Hasn't Come to Terms With Supermodel Tatjana Patitz's Death
What to know about the 5 passengers who were on the Titanic sub
Senate 2020: In South Carolina, Graham Styles Himself as a Climate Champion, but Has Little to Show
See you latte: Starbucks plans to cut 30% of its menu
After Deadly Floods, West Virginia Created a Resiliency Office. It’s Barely Functioning.
Linda Evangelista Says She Hasn't Come to Terms With Supermodel Tatjana Patitz's Death
Dead Birds Washing Up by the Thousands Send a Warning About Climate Change